I know that if the person I was interviewing was prepared and clear about what they wanted to get across - it barely mattered what my questions were. They had all the answers. They had all the control.
Read Moreamandamillar&co isn’t about spin or PR. It’s about creating confident and real communicators. When you come across as confident in what you say, and how you say it, that builds trust.
Read MoreI now realise it wasn’t so much admitting to others that I was working on the ‘dark side’, as journos call it but rather admitting it to myself. After all I had spent more than 30 years in TV news and current affairs. And I loved it. I lived and breathed it. It was a drug and it was hard to pull the needle out of my arm.
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